You recognize that factor the place, simply after you’ve opened Instagram and change into invested in no matter video was already loaded, a brand new video pops in and seemingly yeets the outdated video into the void, by no means to be seen once more? That’s a factor of the previous, in accordance with Instagram boss Adam Mosseri, who says in an AMA from his Instagram Story yesterday that the app now waits so that you can scroll to point out you the brand new stuff.
That habits — which Instagram apparently referred to as “rug pull” internally — wasn’t just a few bizarre bug. Mosseri says the app did it “as a result of we had been attempting to load new content material, and it was taking some time, so we confirmed you one thing that was already downloaded within the meantime, and it’s usually good for engagement.”
However that’s “actually annoying,” he acknowledges, “so we stopped doing it.”
Instagram has taken “just a little little bit of an engagement hit for this,” Mosseri concludes, saying it’s a significantly better expertise for these of us utilizing the app.