The Apple TV Plus streaming service is being rebranded with a “vibrant new id,” in line with the Cupertino firm, and is “now merely Apple TV.”
The change is more likely to trigger some confusion, on condition that the brand new title is already utilized by the Apple TV app that permits customers to purchase or hire films, and {hardware} just like the Apple TV 4K.
Even the wording on Apple’s personal announcement highlights the muddled branding, saying that F1 is out there to buy on Apple TV “forward of its international streaming debut on Apple TV,” and that “Apple TV is out there on the Apple TV app” on gadgets like… you bought it, Apple TV.
Apple hasn’t shared every other particulars concerning the new branding for its streaming service, so it’s unclear if it will likely be introducing an up to date brand, or discovering different methods to tell apart it from present merchandise.
We’ve requested Apple if any adjustments will probably be made to the Apple TV app and Apple TV {hardware}, and can replace if we hear again.