Now we have some new perception into Apple’s muddled rebrand of Apple TV Plus to Apple TV, courtesy of an interview with the corporate’s senior vice chairman of providers, Eddy Cue. Talking on The Town podcast, Cue stated that no consultants have been concerned, and that it was a collective choice to drop the “Plus” from the streaming service as a result of everybody was already calling it Apple TV.
The Plus was included within the authentic identify as a result of that’s what Apple makes use of to differentiate the paid variations of its free providers, resembling iCloud Plus and Information Plus. “We stayed constant due to it, however all of us referred to as it Apple TV, and we stated, given the place we’re in the present day, it’s a good time to do it, so let’s simply do it,” stated Cue.
Cue additionally disregarded considerations that the rebrand may create confusion between the streaming service, Apple TV {hardware}, and the Apple TV app. “Our {hardware} is named Apple TV 4K on your TV. I believe that’s wonderful, and the app is named Apple TV,” Cue stated. “It’s been referred to as Apple TV on our third-party merchandise as properly, so I don’t assume that’ll be an issue in any respect.”