Apple simply introduced arguably its boldest Professional iPhone shade ever: the brand new “cosmic orange” for the iPhone 17 Professional. And to my shock, I believe it seems actually good.

In selecting a daring hue as its hero shade for the iPhone 17 Professional, Apple additionally appears to have nailed one of many season’s hottest colours. Orange confirmed up lots on fashion runways earlier this yr, and orange-y citrus shades had been one in all this summer time’s shade tendencies, according to Vogue.

And on the iPhone 17 Professional, it’s a deep orange that actually pops. Based mostly on Apple’s images and the ones we took on the iPhone 17 launch occasion, you’ll positively spot the cellphone on a desk throughout the room. Due to the unibody aluminum enclosure, the colour wraps all the way in which round and likewise reveals up on the huge digicam bump (sorry, plateau), whereas the glass part of the again of the cellphone has a barely lighter hue.

Orange can also be within the midst of a Taylor Swift-sized enhance: Swift wore a whole lot of that shade during the Eras Tour, and Swift’s new album, The Life of a Showgirl, is all about it: the lettering on the album cowl is orange, and so are the vinyls you may preorder. And that is all earlier than the album’s October third launch date, which can absolutely carry a brand new wave for the colour and appears conveniently timed as a means to assist kick off fall, a really… pumpkin-colored season.

I give Apple props for making a enjoyable Professional shade; I can’t wait to see it in particular person. (The opposite two iPhone 17 Professional shade choices, silver and deep blue, are extra muted and appear positive. Additionally, surprisingly, there’s no black possibility, which might be probably the most “Professional” shade there may be.)



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