MSNBC is about to look rather a lot — and sound — rather a lot completely different. The cable information community will quickly go by My Supply Information Opinion World (MS NOW) and drop its peacock brand, in keeping with a report from Deadline.
The change comes as Comcast, which owns NBCUniversal, plans to spin off its cable business, together with networks like MSNBC, CNBC, USA, Oxygen, and E!, into a brand new firm called Versant. In a memo seen by Deadline, MSNBC president Rebecca Kutler instructed staffers that as a part of the transition, NBCUniversal determined that MSNBC wanted “a brand new, separate identification.”
MSNBC initially launched in 1996 as a three way partnership between Microsoft and NBC Information, although the tech big sold its majority stake in the network in 2005 and ended its web partnership in 2012. The community has used the peacock brand related to NBC for practically three many years. Moreover, Deadline reviews that CNBC will hold its title however drop the peacock brand as nicely.
Kutler added that the rebrand gained’t have an effect on MSNBC’s protection. “The way forward for our success is just not tied to remaining inside the NBC household and utilizing the peacock as a part of our identification,” Kutler wrote, in keeping with Deadline. “Whereas our title shall be altering, who we’re and what we do is not going to.”
Disclosure: Comcast is an investor in Vox Media, The Verge’s dad or mum firm.