Ikea has announced that it’s opening mini retail experiences in a handful of Finest Purchase shops within the southern US later this 12 months. It’s the primary time Ikea’s services and products can be accessible by one other US retailer, saving buyers from having to go to and navigate the chain’s warehouse-sized shops which aren’t as plentiful within the US as Finest Purchase places.
Though Ikea has had a robust push into providing its personal smart home products lately together with lights and plugs, its new shop-in-shops received’t be specializing in electronics just like the Apple-branded retailers already positioned in most Finest Purchase shops. As an alternative, they’re designed to lure buyers who’re already at Finest Purchase to buy home equipment like fridges and washing machines into doubtlessly redesigning their kitchens and laundry rooms.
“By bringing collectively our dwelling furnishing experience, merchandise, and companies with Finest Purchase’s management in home equipment and expertise, we’re making a one-stop vacation spot the place clients can design their dream kitchen, storage options or laundry area with ease,” mentioned Rob Olson, chief operation officer, Ikea US, in a press launch. You received’t be capable to stroll out of Finest Purchase with a brand new Billy bookcase, however it is possible for you to to take a seat down with an Ikea rep in a mini showroom setting who may also help you discover new dwelling furnishings after which order Ikea merchandise for supply.
The Ikea shop-in-shops can be 1,000-square-feet in dimension and can launch at 10 Finest Purchase places in Florida and Texas together with Daytona Seashore, South Austin, and Mesquite. Ikea hasn’t introduced plans to open greater than the preliminary 10 subsequent 12 months, but it surely looks like a neater approach for the Swedish dwelling furnishings chain to increase its presence because it at the moment has simply 52 places within the US whereas Finest Purchase has over 1,000.