Apple bought its iPhone 16 gadgets final 12 months with a promise {that a} new AI-powered model of Siri would quickly be much more personalised due to Apple Intelligence. Nearly a 12 months later, that Siri improve nonetheless isn’t right here, and Apple was forced to delay its promised enhancements and remove an iPhone 16 commercial as a substitute. Now, Google doesn’t need anybody to overlook about this Apple Intelligence debacle.
In a brand new Pixel 10 advert, Google dunks on Apple’s failed promise of Siri AI enhancements, with a narrator that means you would “simply change your telephone” in the event you purchased “a brand new telephone due to a characteristic that’s coming quickly, however it’s been coming quickly for a full 12 months.”
The 30-second spot appeared on YouTube and X immediately, teasing the launch of Google’s new Pixel 10 gadgets on August twentieth. Not that there’s a lot left to tease, due to Google’s own mishaps, an official teaser image, and loads of other leaks.
Google’s newest advert comes only a day after a report from Bloomberg’s Mark Gurman shed some further gentle on Apple’s AI delays. In a latest all-hands assembly, Apple’s SVP of software program Craig Federighi reportedly put the delay right down to Apple’s problems with making an attempt to make use of a hybrid structure for Siri. Apple is now reportedly engaged on a brand new model of Siri with an up to date structure.
“This has put us able to not simply ship what we introduced, however to ship a a lot larger improve than we envisioned,” mentioned Federighi. “There isn’t a challenge individuals are taking extra critically.” Federighi previously revealed in June that it was “going to take us longer than we thought” to ship the promised Siri improve.