NEW YORK, NY (July 22, 2025) – The Verge at this time launched a set of homepage and editorial product updates aimed toward deepening its direct relationship with readers. The announcement features a new function that enables readers to observe matters and particular person Verge journalists, view these tales in a customized feed on the homepage, and obtain them by way of a every day digest electronic mail. Over the following month, the positioning may even launch a number of new editorial newsletters: a every day free flagship e-newsletter to present readers much more choices for the way they entry The Verge, and a number of subscriber-exclusive choices that may be part of Alex Heath’s Command Line and Tom Warren’s Notepad as a part of The Verge’s paid subscription.
This replace builds on the work of The Verge’s 2022 homepage redesign, and displays the model’s continued funding in constructing behavior, loyalty, and a sustainable enterprise mannequin, on the heels of The Verge’s subscription product which launched in late 2024. The launch additionally represents the following step in The Verge’s long-term technique to thrive in what editor-in-chief Nilay Patel has referred to as the “Google Zero” period, when Google search stops sending visitors to publishers.
“Google Zero is right here, and the one forex that issues is direct loyal viewers,” mentioned Helen Havlak, writer of The Verge. “We’ve spent years investing in The Verge’s personal platform, and are thrilled to launch the following set of options for our loyal customers. Our aim is to present our readers extra causes to log in; extra customized suggestions for tales they wish to learn; and extra methods to entry The Verge with none intermediaries. ”
The brand new observe function permits logged-in customers to observe particular person Verge reporters and subject areas. Customers will see the tales from these matters and reporters in a brand new customized “Following” feed on their homepage and obtain a every day electronic mail digest that includes essentially the most related tales. This function is free and out there to all logged-in customers.
About The Verge
The Verge is an formidable multimedia effort based in 2011 to look at how expertise will change life sooner or later for an enormous mainstream viewers. Our unique editorial perception was that expertise had migrated from the far fringes of the tradition to absolutely the heart as cellular expertise created a brand new era of digital shoppers. Now, we stay in a blinding world of screens that has ushered in revolutions in media, transportation, and science. The long run is arriving sooner than ever, and The Verge brings you what’s subsequent.