Temu customers within the European Union are at “excessive danger” of coming throughout unlawful merchandise whereas buying on the platform, as reported earlier by The Financial Times. Preliminary findings from the European Fee’s investigation into the platform uncovered child toys, small electronics, and different objects on Temu thought of counterfeit, unsafe, or “non-compliant.”
Temu now has an opportunity to answer the EU’s findings. If the EU in the end finds that Temu did violate its guidelines, the platform may face charges of as much as 6 % of its international annual income. The Fee says it would proceed to analyze different suspected rule violations on Temu, together with its “addictive design options, the transparency of its advice programs, and its entry to knowledge for researchers.”