After asserting in Could that it was giving up and returning to HBO Max branding for its streaming service, in the present day Warner Bros. has formally made the change. The brand new / previous branding can now be discovered throughout the streamer’s web site and apps.
“Similar app. New-ish title. The plot twist everybody has been ready for: Max is now HBO Max.”
Not like the Max rollout, customers gained’t have to obtain a brand new app, and subscribers ought to see their app replace robotically to the HBO Max branding.
In case you’ve misplaced observe, HBO Max launched in 2020 in an try and consolidate HBO’s messy streaming choices and provides Warner Bros. a single platform to rival Netflix and Disney Plus. It turned Max in 2023, a rebrand that was met with fast derision and has since been seen as an all-time screw-up on par with New Coke.