Amazon is testing a new “Buy for Me” button that may allow you to buy merchandise from third-party web sites with out leaving the e-commerce large’s cellular app. The feature is powered by agentic AI, permitting the corporate to buy objects in your behalf.
Final month, Amazon rolled out a test that directs you to different manufacturers’ web sites for merchandise it doesn’t promote. However now, as a substitute of directing you to the web site to fill out your cost particulars and delivery deal with, “Purchase for Me” is meant to do all of the be just right for you. The function runs on Amazon’s Nova AI system, which now features a new model capable of performing actions inside your browser, together with Anthropic’s Claude.
Whenever you faucet on an merchandise that helps the function, you’ll see all of the product particulars instantly throughout the Amazon app. Urgent the “Purchase for Me” button will deliver up an Amazon checkout web page, the place you possibly can confirm your cost info.
Amazon will then use AI to “securely” present your “encrypted title, deal with, and cost particulars to finish the checkout course of on the model’s web site.” The corporate says it will possibly’t view earlier or separate orders from third-party websites. Regardless that you’ll be capable to observe your orders instantly on Amazon, you’ll have to go to the opposite model’s website for customer support and returns.
Amazon doesn’t say whether or not it’s going to get a lower of a “Purchase for Me” buy but notes that third-party firms can decide out. “Purchase for Me” is at the moment accessible to a “subset” of customers within the US on iOS and Android gadgets. Amazon can be testing it with a restricted variety of manufacturers and merchandise for now, nevertheless it plans to broaden it sooner or later.