YouTube is increasing its pilot of a brand new Premium Lite subscription plan to america, the corporate announced today. Priced at $7.99 monthly in comparison with the $13.99 cost for normal YouTube Premium, the cheaper tier provides “most” movies with out adverts — together with “gaming, vogue, magnificence, information, and extra.” The most important exception is music. For ad-free music movies, you’ll nonetheless have to step as much as the usual Premium plan, which additionally offers you offline downloads and background playback.
Premium Lite doesn’t embody these perks: its sole objective is to take away (most) adverts out of your YouTube expertise. And as somebody who let his YouTube Premium subscription lapse a number of months in the past, let me let you know: there are a ton of advert breaks today.
“Within the coming weeks, we’ll additionally make Premium Lite obtainable to all customers in our present pilot nations — Thailand, Germany, and Australia,” the corporate added in its weblog submit, noting that YouTube Music and Premium attain over 125 million subscribers globally (once you embody trial customers). Premium Lite will develop to extra nations later this 12 months.
YouTube has been testing the plan on and off in choose markets for a number of years now, with the earliest reviews dating back to 2021. In newer assessments, the corporate clarified that subscribers should see “non-interruptive adverts once you search and browse” along with the video adverts hooked up to music and shorts.