Apple is bringing AI-generated review summaries to the app retailer with iOS 18.4. As noticed by Macworld, the newest developer beta for iOS and iPadOS provides transient summaries of consumer evaluations to some App Retailer listings.
The summaries are generated by massive language fashions to “compile highlights and key info from customers’ evaluations into brief paragraphs,” in keeping with particulars on Apple’s developer site.
Based mostly on Apple’s example, the summaries use pure language to spotlight what customers say concerning the app, beginning with constructive suggestions and ending with damaging suggestions. Apple says the summaries will likely be refreshed not less than as soon as per week as new evaluations are added, and customers will have the ability to faucet and maintain on a assessment to report any issues with the function.
The summaries will initially be out there within the US App Retailer for apps and video games printed in English, and solely to these with sufficient evaluations to generate a abstract. They are going to be out there in different international locations and languages later this yr.
Apple’s transfer follows Amazon’s addition of AI-generated review highlights to its e-commerce web site in 2023. These brief paragraphs “spotlight the product options and buyer sentiment incessantly talked about throughout written evaluations” and seem above the total evaluations.
In idea, assessment summaries must be useful, saving you from studying by way of a bunch of evaluations to get the “highlights.” However additionally they really feel doubtlessly ripe for gaming and can seemingly solely encourage unscrupulous firms to flood assessment sections.
From my expertise with Amazon’s summaries, I discover that its deal with the constructive facets first can really feel disingenuous. I assessment merchandise for a dwelling, and if one thing is unhealthy, that may completely be the very first thing I say.