YouTube is about to formally launch a less expensive, “premium lite” model of its subscription service within the US, Australia, Germany and Thailand, according to Bloomberg. This new tier will “goal viewers who primarily need to watch packages apart from music movies,” Bloomberg says. The publication didn’t say what the worth could be.
YouTube piloted a no-ads model of a tier referred to as Premium Lite in some European nations starting in 2021 earlier than axing the plan in 2023. However the firm confirmed to The Verge in October that it was testing a “totally different model” of Premium Lite, and at the least one person reported that the brand new model had restricted advertisements. That person noticed that the worth of Premium Lite was $8.99 AUD per thirty days (vs. $16.99 AUD for normal YouTube Premium).
In an announcement, YouTube spokesperson Paul Pennington tells The Verge that the corporate has been testing “a brand new YouTube Premium providing with most movies ad-free” and that “we’re hoping to increase this providing to much more customers sooner or later with our companions’ help.” Pennington didn’t particularly say if the service would possibly launch within the US or how a lot it may cost a little.