Strava buys Fatmap for its 3D outside maps

Strava routes are about to get three-dimensional. The favored health social community introduced right this moment that it’s acquired Fatmap, a cellular app identified for its 3D maps for outside sports activities like mountaineering, path working, snowboarding, and mountain biking.

“Fatmap tech will energy Strava maps for each free members and subscribers,” Strava spokesperson Brian Bell instructed The Verge, noting that subscribers will get extra maps, discovery, and route planning options. It’s seemingly that’s to supply further worth to premium membership, particularly since a number of Strava customers had been put off by a recent price hike. As for when the Fatmap integration will go dwell, Bell says that the corporate is aiming for the center of the yr.

Strava didn’t disclose the phrases of the deal, however according to TechCrunch, Fatmap has roughly 1.6 million registered customers and has raised about $30 million in funding. As soon as the combination is completed, Strava customers will be capable of see Fatmap’s high-resolution 3D maps with out leaving the Strava app. TechCrunch additionally reviews that Strava is engaged on a single sign-on integration in order that subscribers can entry all of Fatmap’s options utilizing their Strava logins. For now, customers can connect their Strava and Fatmap accounts to mechanically sync actions — which is often how Strava’s third-party integrations work.

This isn’t the primary time Strava’s carried out this, both. Final yr, it acquired Recover Athletics, an app that focuses on prehab and harm prevention. Strava customers can view Recuperate Athletics stretches inside the app, or alternatively, they’ll use their Strava credentials to log into the Recuperate Athletics app.

Whereas Strava is hottest amongst cyclists and runners, the app has not too long ago taken pains to develop its attain by together with new exercise varieties like racquet sports activities, pilates, and HIIT. The Fatmap acquisition may also be seen as a bid to develop Strava’s attain to skiers, hikers, and different kinds of outside adventurers.

Replace, Jan 24, 2023, 12:35 PM: Up to date to replicate new Strava spokesperson attribution