RedNote, the Chinese language social media app also called Xiaohongshu, rose to the primary spot on the Apple App Store as a US ban closes in on TikTok. The app provides a mixture of photos, short-form movies, and textual content posts throughout “observe,” “discover,” and “close by” feeds.
A cursory scroll by way of RedNote’s Discover web page reveals English-language posts scattered amongst these written in Chinese language. Many American customers name themselves “TikTok refugees” in movies, whereas others write in textual content posts that they’re seeking a brand new group due to the potential TikTok ban. Some are even asking inquiries to Chinese language customers, akin to “What are some well-liked memes in China?”
RedNote, which launched in 2013 as a shopping-focused app, now has greater than 300 million month-to-month lively customers and surpassed $1 billion in revenue final 12 months, according to Bloomberg.
Final week, the Supreme Court heard oral arguments over whether or not to uphold the legislation that may ban TikTok or power its China-based proprietor, ByteDance, to promote it to an American firm. The Supreme Courtroom has till January nineteenth to situation a choice.