Amazon is internet hosting its 2025 fall {hardware} occasion on Tuesday, September thirtieth, and it might be a packed present. The corporate’s invite has a number of not-so-subtle hints about new Echos and a brand new Kindle. It should even be Amazon’s subsequent massive product occasion for Panos Panay, who joined Amazon in 2023 to go up its units and companies groups after an extended profession at Microsoft serving to launch merchandise just like the Floor lineup.
Amazon has taken some massive swings below Panay’s management, launching a suite of new Kindle products last year — together with the first color Kindle — and asserting its AI-powered Alexa Plus assistant. What’s developing subsequent, then? Right here’s what we expect you may count on.
A minimum of one new Echo product
Amazon’s invitation seems to tease two merchandise with the corporate’s iconic blue Echo ring, so it seems like we’ll get new Echo good audio system of some sort throughout the present. Which of them, although?
A brand new commonplace Echo looks as if a protected wager, as the corporate hasn’t launched one since 2020. Maybe that’s the one within the high left of Amazon’s occasion teaser. The form on the highest proper seems slightly bit like an Echo Studio, which can be due for an improve. It was final refreshed in 2023.
I may be completely off-base with my guesses, however in case you’re looking for new good audio system and are already invested in Amazon’s Alexa and Echo ecosystem, you would possibly need to wait to see what Amazon reveals at this occasion before you purchase something new.
This one is less complicated to tease out from Amazon’s occasion invite: one of many photos is a shade model of the Kindle emblem. However hidden within the nook of the picture is a clue that Amazon would possibly announce a shade model of the Kindle Scribe: tiny textual content within the nook contains the phrases “with the” and “stroke of a pen.”
Amazon introduced the primary Scribe, a tablet-sized E Ink machine that pairs with a stylus, in 2022, and it launched a second-generation version final yr. However each have been lacking a shade display, which looks as if the following pure improve.
A Reddit person lately shared photos of a prototype Kindle that’s apparently a bit smaller than the Eleventh-generation Kindle and has “Kindle Petit Color” branding. The prototype has colours which might be higher than last year’s Colorsoft, too, the person says. The primary Colorsoft had a rocky launch as a result of a discoloration difficulty affecting some models that Amazon had to address. I’ve decrease confidence on this one, although, since Amazon very lately launched a cheaper Kindle Colorsoft with out a few of the options of the Colorsoft Signature Version, like wi-fi charging.
New TV {hardware} and probably a brand new TV OS
The underside-left nook of the invitation incorporates a image that resembles a TV, suggesting that Amazon will announce new TV {hardware} of some sort. However the larger TV-focused information may be Vega OS, a alternative working system for its Fireplace TVs that isn’t based mostly on Android, and the OS may launch as quickly as this week, according to Lowpass’ Janko Roettgers.
Vega OS is a little bit of an open secret already; Amazon job listings have immediately talked about it, and the corporate already makes use of the working system on the Echo Present 5, Echo Hub good shows, and the Echo Spot good clock. If Amazon makes use of this occasion to share extra about Vega OS on TVs, it will mark an enormous public reveal for the working system.
Alexa Plus bulletins or upgrades
Alexa Plus is a serious initiative for Amazon because it seems to compete with different fashionable AI assistants, comparable to OpenAI’s ChatGPT and Google’s Gemini. Whereas the revamped Alexa continues to be technically rolling out in early entry, Amazon may use this occasion as a possibility to offer an replace on that rollout and announce new options coming to the assistant.
Different sudden {hardware}
When David Limp, now the CEO of Jeff Bezos’ rocket firm Blue Origin, led Amazon’s units and companies, the corporate’s {hardware} occasions have been usually filled with a dizzying variety of new and sudden merchandise that labored with Alexa, together with issues like Echo Buttons, the Echo Wall Clock, and even an Alexa-enabled microwave. All three of these at the moment are in the Echo graveyard, however Amazon may have one other shock product up its sleeves once more. With Meta all-in on smart AI glasses, perhaps Amazon will improve its Echo Frames?