Apple is suing the proprietor of the Apple Cinemas theater chain, Sand Media, over alleged trademark infringement, as reported by Reuters. In the lawsuit, Apple alleges that Apple Cinemas and Sand Media have made efforts to “capitalize on the highly-regarded Apple model in reference to the aggressive nationwide enlargement” and that they’ve “refused to have interaction with Apple’s repeated efforts to resolve the matter amicably.”
“Shoppers mustn’t go to an ‘Apple Cinemas’ theater considering it’s related to the well-known Apple model, with all its goodwill and model fairness, when Apple Cinemas has no relation in any respect to Apple,” Apple says.
Apple Cinemas didn’t instantly reply to a request for remark.
Apple Cinemas has operated “exterior a couple of suburbs and metropolis outskirts in New England,” Apple says. Nonetheless, Apple Cinemas lately opened a theater within the San Francisco Bay Space inside 50 miles of Apple’s Cupertino headquarters and plans to open one other quickly.
“Already, Defendants’ actions have confused prospects and diluted Apple’s model,” Apple says. The lawsuit contains screenshots of social media posts asking if Apple Cinemas is said to Apple. Apple additionally notes that “media protection of the theater openings on each coasts discovered it needed to clarify that Apple Cinemas was not affiliated with Apple Inc.” and contains examples. Apple Cinemas is planning an “aggressive nationwide enlargement to 100 theaters,” in line with the lawsuit.