Roblox is launching a brand new kind of advert that, if watched, will give gamers issues like in-game foreign money and power-ups, according to an announcement from the corporate.
The complete-screen video advertisements, known as “Rewarded Video advertisements,” may be as much as 30 seconds lengthy. The advertisements can be that can be purchased programmatically “through Google’s promoting options and direct shopping for (Direct IO) within the coming weeks,” Roblox says.
House owners of Roblox experiences should be at the very least 18 to point out advertisements, and solely public experiences are eligible, in response to a page on its creator hub. Roblox says it solely exhibits advertisements to gamers which might be 13 and older.
The brand new advertisements are a part of an enlargement of Google’s “Immersive Advertisements” format. Google writes in a separate announcement at the moment that they will present up as “a billboard advert you see driving by means of a digital metropolis or an advert on the large display screen throughout a digital soccer sport.” The corporate claims these advertisements “mix naturally into the sport surroundings.”
Roblox says it’s going to begin promoting different advert codecs by means of Google’s platform within the coming months, together with billboards and whole rows on the Roblox house web page.