Instagram will now allow you to add Reels which might be as much as 3 minutes lengthy, doubling the 90-second restrict the platform had in place earlier than, Instagram boss Adam Mosseri announced today.
He credit at the moment’s change to customers’ suggestions saying that the 90 seconds “is simply too brief.” That’s a giant turnaround for Mosseri, who mentioned in July final yr that the platform wouldn’t pursue longform movies as a result of it might compromise the platform’s “core id to attach individuals with associates.”
Instagram has been sluggish to bump the size of Reels — it’s been more than two years because it began permitting minute-and-a-half movies. The corporate has tested extending the limit to as a lot as 10 minutes however has held off on rolling that out, leaving the flexibility to put up lengthy movies to non-Reels posts.