Many Procreate customers can breathe a sigh of reduction now that the favored iPad illustration app has taken a definitive stance towards generative AI. “We’re not going to be introducing any generative AI into our merchandise,” Procreate CEO James Cuda said in a video posted to X. “I don’t like what’s taking place to the trade, and I don’t like what it’s doing to artists.”
“Generative AI is ripping the humanity out of issues. Constructed on a basis of theft, the expertise is steering us towards a barren future,” Procreate stated on the new AI section of its website. “We predict machine studying is a compelling expertise with a number of benefit, however the path generative AI is on is flawed for us.”
Procreate is extraordinarily nicely acquired by comparability. The corporate has caught to a $12.99 one-time buy mannequin as an alternative of transferring to a rolling subscription like Adobe and Clip Studio Paint did, and has expanded into providing products for animation and (finally) desktop users. Making such a agency pledge towards introducing generative AI is probably going simply the icing on the cake for creatives who really feel various choices are dwindling.
Cuda stated “We don’t precisely know the place this story’s gonna go, or the way it ends, however we imagine that we’re on the proper path to supporting human creativity.”